Our story
Nuovo Milano: A Story of Passion, Tradition and Love
The Love Story
It all began in Milan, the fashion capital of the world, where two passionate souls met. Giulia, a young woman with a heart as warm as the Italian sun, and Marco, a craftsman with a talent as precise as a shoemaker's needle. Their love of footwear and their desire to perpetuate a family heritage brought them together, and together they gave life to Nuovo Milano.
Giulia's roots
Giulia grew up in her grandparents' workshop, a family shoe factory nestled in the heart of Milan since the late 19th century. From an early age, she was lulled by the sound of sewing machines and the smell of tanned leather. Her grandfather, a renowned craftsman, passed on to her his love of detail and respect for traditional know-how. His grandmother, meanwhile, taught him that every pair of shoes tells a story - the story of the person who wears them.
Marco's heritage
Marco comes from a long line of shoemakers. His father and grandfather spent their lives repairing and creating shoes, imbuing each piece with unrivalled soul and durability. In the family workshop, Marco learned to handle tools with precision and to understand that quality is not negotiable. For him, a shoe is not simply an accessory, but an extension of the wearer's personality.
The birth of Nuovo Milano
In 2023, Giulia and Marco decided to merge their heritages to create something unique: Nuovo Milano. Their vision? To offer shoes and accessories that combine the timeless elegance of Milan, the craftsmanship of their families and the comfort of modern life.
The name Nuovo Milano embodies their desire to reinvent tradition - a tribute to their hometown and the innovative spirit that characterizes it. Each product is carefully crafted, using quality materials and techniques inherited from their ancestors, while incorporating modern, versatile designs.
Our mission statement
At Nuovo Milano, we believe that luxury should not be reserved for the elite. That's why we're committed to making elegance and quality accessible to all. Whether it's a comfortable pair of sandals for a day out with the family or a stylish handbag for a night on the town, we want every piece you wear to make you feel unique and confident.
The future
Giulia and Marco dream of making Nuovo Milano a must-have brand, while remaining true to their values: quality, authenticity and passion. They work hard every day to honor their families' heritage and create products that tell your story.
Join Our Adventure
We're more than a brand - we're a family. And we want you to be part of that adventure. Discover our collections, share your love for Nuovo Milano, and let us accompany you every step of the way.
Giulia & Marco
Founders of Nuovo Milano